[00:00:00] Jennifer Chasteen: In my mind, agencies are a tool to extend the working team of the brand, right? And so, it's always my goal to surround myself and my team with sort of some invest-in-class partners that bring that specific subject matter expertise that I need to the table. 

[00:00:55] Daniel Weiner: Hello, and welcome to Episode 8 of the YouShouldTalkTo Podcast. I am Daniel Weiner, and this podcast is brought to you by YouShouldTalkTo until a sponsor ponies up. YouShouldTalkTo pairs brands and marketers for free with vetted agencies and, or freelancers for marketing and tech needs 'cause finding the right agency is a pain in the ass.

[00:01:14] I am super excited to be joined today by Jennifer Chasteen, CMO of Synergy HomeCare. Jennifer, how are ya? 

[00:01:21] Jennifer Chasteen: I am awesome. Thank you for having me. 

[00:01:24] Daniel Weiner: Thank you for joining. You just got back from a, 

[00:01:27] Daniel Weiner: a significantly less exciting event than what you're doing today with me here. Would you tell where, where were you last week? We, I just found this out.

[00:01:33] Jennifer Chasteen: Oh, you know, I was, uh, you know, at Google, at a marketing innovation summit with, uh, my agency partners at location three and we had a great week. 

[00:01:44] Daniel Weiner: Awesome.

[00:01:44] Jennifer Chasteen: Now, I'm back. 

[00:01:46] Daniel Weiner: Well, thank you for joining us. You've had some interesting experience over the course of your career to get you to this point. You've had some franchise food experience, you're at a, a different sort of franchise now, uh, can you give us the Cliffs Notes? How'd you get here? 

[00:01:59] Jennifer Chasteen: For sure. So, as you mentioned, I've got, uh, over 20 years in the food service business, wow, you know, I, I, I'm still young, I promise, uh, I kind of at Domino's,

[00:02:13] Daniel Weiner: Make no, make no gases on the podcast, podcast. 

[00:02:16] Jennifer Chasteen: like, Domino's, Church's Chicken, uh, cetera. And 20 years in, I made a pivot about a year ago to my current role at Synergy HomeCare, and, uh, I'll tell you, I love the food business, never thought I would leave the food business, but really the common thread there is the franchise model and that unique set of experience that it, that it brings to the table.

[00:02:44] It's, it just is a very different dynamic, but, uh, my skillset is sort of in the range of being this transformational business leader who happens to be a marketer. And so, my marketing specialty is all about leveraging that brand strategy is sort of the leading edge of, of what happens with the business and ultimately generating,

[00:03:07] Jennifer Chasteen: you know, the revenue. And so, innovation is my thing and optimizing processes, unlocking revenue growth across the broader enterprise. And so, that led me to Synergy, which is in the non-medical in-home care space. Say that quickly three times. But essentially, this is an exploding space in terms of growth

[00:03:33] 'cause if you think about it, our primary target is seniors. We serve all ages, of course, but the idea that you're receiving personal care or assistance in your own home, whether you happen to be a senior, you're recovering from illness, from injury, from surgery, et cetera. But the, as the boomers' age, 10,000 of 'em age in every single day and, you know, that creates a demand space on, like, anything

[00:04:02] out there, if you will, uh, a very constant stream of demand. And we are the fastest-growing franchisor in this space nationally, and we've got about 400 locations across 40 states. So, the opportunity there is to really transform the business and, uh, take us to the next level of growth while, you know, impacting the lives of so many and, uh, communities that we serve.

[00:04:27] Daniel Weiner: Is that a worthy cause to, uh, to market for, let, let's talk a little bit about that. You talked about, you know, the franchising model being, or the franchise model being a common thread. What sort of nuances do you think exist regarding, you know, franchise marketing in general, and, you know, is there, do you see common thread between food and where you're at now, or it's, you know, an entirely different ball game, essentially?

[00:04:49] Jennifer Chasteen: No, you know, it's, it's so interesting. I was with about 30 other brands last week, as I mentioned at the beginning, and we all share the same set of, you know, issues if you will, you know,

[00:05:01] Daniel Weiner: All different verticals. 

[00:05:01] Jennifer Chasteen: Things that, that connect to the different, yeah, that, that connect to the specifics of the business, but the general, you know, considerations are the same. And really it's about, you have to have an enterprise strategy as you would with any brand, but you've gotta be able to activate it and carry it to the front lines locally, and, you know, by nature, you've got franchisees who are entrepreneurs, they wanna participate in the process and at the same time, you know, there's so much that can be learned

[00:05:30] from our frontline operators, if you will. And so, it becomes extraordinarily important to build those relationships, to listen, to learn from them, and at the end of the day, the smartest or sharpest strategy won't find success if you don't achieve that credibility, trust, and buying to your vision for your brand. 

[00:05:54] Daniel Weiner: Sure, you've worked with some huge global brands as well, household name brands, I would say Church's, Domino's, stuff like that. What's your overall opinion on agencies? You know, they get a bad rep from some people, I presume at brands like that, though, you know, you lean heavily on them. Can you talk a little bit about that?

[00:06:10] Jennifer Chasteen: Yeah. So, you know, in my mind, agencies are a tool to extend the working team of the brand, right? And so, whether it's a big brand or a little brand, you know, that's essentially the role. And, you know, it's always my goal to surround myself and my team with sort of some invest-in-class partners that bring, you know, that specific subject matter expertise that I need to the table, you know, it could be digital ad tech, it could be creative development, it could be public relations, you know, what have you. But where, what I have seen over time is I, I don't believe a generalist type of approach really suits the business over time as needs change, or the needs of the consumer, you know, change.

[00:06:54] And so, I have really been a proponent of an integrated agency team compiling a set of resources and, you know, that connect directly to the KPIs of, of my business. And, you know, so I think with that in mind, you get what you do, right? So, you know, to make sure that you're scoped appropriately and that you are checking in over time to make sure that you're aligned in what you're attempting to accomplish for, for your business. It makes it more efficient and more useful to me as a, as a brand leader. 

[00:07:28] Daniel Weiner: Sure. I'm guessing I could be wrong, the Synergy is not, as much of a household name as brands like Church's and Domino's. Do you think that that presents a, challenge, a bit of an opportunity, or somewhere in between for you as a marketing leader?

[00:07:41] Jennifer Chasteen: So, you know, it's interesting, and I think it all depends on the outlook. For me, I'm all about blue sky and, and opportunity space, and so what really gets me fired up as a marketer is to be able to innovate and to transform. And so, to have that, you know, blank canvas in terms of this is a brand that's 20-something years old, so relatively young, in a category that is not a mature category.

[00:08:06] Whereas if you think about pizza or fried chicken, certainly, wonderful household brand names, but mature, more mature categories, right? So, for me, having that opportunity to really, you know, lay down those puzzle pieces and, again, figure out what are the strategies that are gonna support growth of the enterprise and deliver against the strategic imperatives of the business. That gets me pretty excited as a marketer. So, it's a lot of fun. 

[00:08:36] Daniel Weiner: Well, I'm gonna, I'm gonna bring you back down to Earth and ask you a question that I assume doesn't make you as excited. Uh, I ask everybody on the podcast, like, how many times a week, it's like, usually every 12 seconds is the answer, are you getting hit up by vendors, agencies on LinkedIn, email, hopefully not as many phone calls, all that sort of stuff. Is it just a constant stream of, you know, sales-related materials? 

[00:08:58] Jennifer Chasteen: It, it is, and I've been, I guess stunned to see, you know, obviously when you take on a new role, I'm, I'm just about a year in, and people are like, "Oh, well, you know, have you considered this, and you, you know, you need to try, you know, X, Y, and Z."

[00:09:13] But the amount of sort of cold calls, and the lack of just basic information about what my business is when I'm contacted, that, I don't know why it surprises me, but it does surprise me, you know, every day when I'm like, uh, you know, do you know why you contacted me? Because, you know, that's something that we do. Either way,

[00:09:34] you know, I'm unlikely to respond to a cold introduction in the first place, but, you know, if you don't know how to add value to my business at the most basic level, bye, you know, it's just, it's not working for me. 

[00:09:45] Daniel Weiner: Is there anything that a cold outreach can do to at least get your attention, or probably not if that's the case, I mean, your title truthfully is, you know, one of the most sought-after in the game, uh, and it's funny that you brought up, like, once you get a new job 'cause, you know, there's so many people, at least on LinkedIn who preach like, "Oh, it's such a good indicator of them needing, like, new vendors and technology," and I think everybody over-corrected and, like, everybody did it.

[00:10:08] So, now you get hit up by, like, a thousand people the day you start a new job, like, you're just like ready to jump in. Is there anything somebody can do to stand out in those scenarios? Like, if it is cold, truly, and you've never heard of them or, or the vendor or anything? 

[00:10:20] Jennifer Chasteen: Yeah, I mean, I think, if they have any, what's the word? Sort of any case studies or, or things that they're able to provide, you know, I've had a few people reach out to me from time to time that, you know, "Hey, we can show you how our tool works," or how, whatever, you know, with some basic information or, or what have you. So, those type of engagements would be more compelling to me in terms of like, "Hey, there's a, an opportunity to connect and, you know, we'll provide you some type of complimentary, something that might benefit your business." Those tend to be the most successful, in my opinion. 

[00:10:57] Daniel Weiner: Sure. When you do need to outsource, uh, either vendor or agency, where you typically starting your search? I, I interviewed, uh, Kathleen Booth a couple episodes ago, who's SVP of Marketing at Pavilion now, and she had a kind of viral-ish post on LinkedIn that said, "Community is now the new Google."

[00:11:13] You know, people are going to their actually formalized online communities or their peers and kind of creating their shortlist there before doing anything else. Is that the case for you? 

[00:11:23] Jennifer Chasteen: It, it tends to be, you know, the beauty of, of sort of being in this space as long as I have been and all in the same city for that matter, you meet a lot of people along the trajectory of your career, and so that network is expansive, and people's careers take different paths,

[00:11:41] you know, over time. I can't tell you the number of colleagues I've worked with over the years that, you know, now they have their own shop or they lead something completely different that's complimentary to my business needs at this moment. And so, those relationships and, you know, sort of the

[00:11:59] set of connections that those people have really does lead to a pretty robust type of perspective that you can get when you know kind of what you're looking for, you know, I think the bigger issue is, especially when you take on a new brand is defining what you're looking for, right?

[00:12:14] It's, you know, you do have that blank canvas, and you do have to say, "Well, gosh, you know, where do I start?" So, sometimes it takes a minute. So, you know, that day one where you got that cold call or whatever that was, you're not ready to onboard that, regardless, because, you know, you have some thinking to do about your business and, you know, you wanna determine what,

[00:12:32] what big rocks am I moving first, right? And how am I gonna address these things? So, but it does tend to be the network,you know, I'm involved with a number of, of groups as well, Brand Innovators is one of 'em, I found that to be a really strong resource in terms of people I may not know that I can then be connected to.

[00:12:52] Daniel Weiner: Gotcha. In general, what are you looking for from an agency or vendor if you had to sum it up?

[00:12:58] Jennifer Chasteen: So, you know, to me, the center of any relationship, whether it's with a franchisee, or an agency, or, you know, what have you, it's sort of this communication and, you know, transparency, right?

[00:13:12] So, for me, I think, you know, my partners would tell you if they were talking to you at this moment, you know, that, that I am a straight shooter and I am looking to them to, you know, help me solve real business problems. And so, I'm very forthcoming with sharing as much information, data, what have you, to try and

[00:13:36] Jennifer Chasteen: figure out what, you know, what the path forward is, and so, or where we may be struggling, or where, you know, I personally may be struggling and need, you know, further resource, or counsel. And so, I think that being proactive in that communication and really seeking to understand my business and, you know, sort of mirroring that back is what's led to, you know, some of the strongest relationships that I've been able to build in with my partners.

[00:14:07] Daniel Weiner: Sure. And you touched on it earlier, talking about, like, agencies who are not full service and a little more specialized in stuff like that. I've seen a big shift in that as well, especially since Covid. With a company your size, dealing with 400 units, what's most important to you? Are you looking for category expertise?

[00:14:24] Um, the size of the agency matter in terms of just scale, like, what's super important to you, even once you've determined here's a few, you know, specialized agencies that do this one or two things really well, how do you kind of think through that? 

[00:14:36] Jennifer Chasteen: So, for me, you know, it's about, again, being nimble to the needs of the business. So, it really has kind of come down to, to specialty being sort of the, the, the primary, right? And it's not specialty in the home care space, it's, it's specialty in, you know, in my case, it's a lead, uh, generation model. There are not retail locations, per se. So, the website and, you know, the digital footprint is king.

[00:15:05] That's where, you know, consumers are gonna meet my brand. And so, a lot of my engagements have been centered around excelling, you know, in that space in particular.

[00:15:17] Daniel Weiner: No, that makes total sense. Without naming any names, can you think of, like, a really negative agency experience that you've had in the past?

[00:15:25] I usually start with a positive one, but we'll do negative today. We can, we can flip to the high note after, but yeah, without naming anybody, can you think of, in your career, you know, something that, you know, not the best experience or totally horrific would be, uh, even better for content's sake.

[00:15:40] Jennifer Chasteen: Again, and, and I don't even know that I would call it negative. I think it, I think it's that you become misaligned or you are misaligned, right? And so, it's impossible for your partner to come to the table with what you're looking for if there's not sort of that clear, transparent communication and that connectivity in terms of, "Okay, well, how are we doing?"

[00:16:05] Right? So, the idea of reevaluating that scope, if that's what the, what the case needs to be are also, I'm fond of that performance review process as well, just where, you know, you mutually can help each other be better because it's not one-sided, you know, I have to be a good client in order for you to be a good partner,

[00:16:27] and I certainly strive to be that. So, if there's something that you're not getting from me, I need to know that as well, but that's what it's tended to be, is, you know, it's just sort of, you're, you're scoped in a certain way, or you're misconnected or misaligned on what the most important things are that you're, that you're working on, and what the needs are,

[00:16:47] you know, depending on where you are, you may be light years away from something that your partner's very passionate about, but it doesn't make sense for your business at this time, and you have to kind of just be like, "Okay, let's put a pin in this, we need to focus on, you know, what's in front of us here and then here to midterm."

[00:17:05] Daniel Weiner: Sure. I don't wanna hold you to the fire, but do you have a specific you can think of, you don't have to name anybody, or, like, the specifics around it, but more in, like, what, what's the situation where you've had to get rid of an agency even, and like, what was kind of like the tipping point? 

[00:17:15] Jennifer Chasteen: Yeah, I think, I think the tipping point, and again, I'm not trying to be vague here, I promise, it's outgrowing your part. 

[00:17:22] Daniel Weiner: Talk some, talk some shit, talk some shit, Jen.

[00:17:24] Jennifer Chasteen: You can no long, no, you can no longer, you know, meet the needs of the business, or you lack the sophistication, or the, you know, that next level whatnot. That has been really, in my experience, the biggest reason for parting ways.

[00:17:43] It hasn't been, you know, oh, you stink, and, you know, we're just very unhappy with you, period. It's been more about like, "Hey, we need this, and you're here, and we don't see your ability to help us get there." 

[00:17:58] Daniel Weiner: Sure. Yeah, it's interesting. I, I hear a lot of the horror stories just based on what I do, naturally, and it's very rare that it's about the actual work.

[00:18:06] I very rarely hear, like, "It didn't go well because, like, the work was not good." It's usually, like, 75 other things, the relationships suck, the communication fell, like, expectations, like, you managed, we were misaligned on, you know, the team we were working with, presale was not the team we were working with once we actually engaged.

[00:18:24] Daniel Weiner: So, I find it interesting that I virtually never hear anything about the actual capabilities, like, hey, they delivered something, and it sucked, like, we hated what they actually delivered. It's very rarely that.

[00:18:36] Jennifer Chasteen: Yeah, yeah. I mean, you know, it just, again, I think it depends on how you're using your, your resource, right? And, you know, if you're not aligned, or the need changes, that's been my experience, and I think that from a service perspective, like, you're just not even gonna get outta the gate if that's really what the problem is, like that, that's gonna have to be corrected very early on, you know? 

[00:19:04] Daniel Weiner: Do you think it can be salvaged once things have gone south?

[00:19:08] Jennifer Chasteen: I mean, if both parties are willing to work on it. I think some of the harder things that I've seen over my career has been, you know, "Hey, we just don't like this team member or team leadership, or, you know, what have you." Like, that's a harder solve because you may not have sort of a plug-and-play leader that can now come in and take this piece of business and, and carry it forward.

[00:19:31] And so, if you end up with a rotten apple or, you know, just somebody that can't lead the, the business in the way that you need them to. That's the, the bigger point of departure, probably, just in the sense of that's a hard one to overcome. 

[00:19:45] Daniel Weiner: Sure. On the flip side, also, without naming anybody in particular, can you think of really positive experiences you've had with agencies or vendors and what made that such a positive experience? I'm interested to hear if it's the work here as well or more the relationship side.

[00:19:58] Jennifer Chasteen: You know, I think that the work is important, but there are other things that are actually more important that the work will naturally come along, if you will.

[00:20:09] Daniel Weiner: Yeah, you, you don't get to do, you don't get to do the work if you don't do the other stuff well.

[00:20:12] Jennifer Chasteen: Well, exactly. And so, I am not one of the marketers who is seeking to do my agency's specialty, that's why they're, that's why they're working with me. And so, I've selected them because it was the best at what they do, and we have the opportunity to do great things together. And so, learning about my business and being proactive around my needs is the absolute number one thing that helps me

[00:20:39] because when you're moving a million miles an hour, or, you know, you've taken on a new brand or a new role, you have very important things that you have to get accomplished very quickly. And, you know, you want them to be strategic and well thought out, but at the same time, you, you have to be bold and you have to move quickly.

[00:20:57] Jennifer Chasteen: You don't have the opportunity to sit around and contemplate for the first year, "Oh, well, what am I gonna do?" You know, you, you gotta go. And so, you wanna do that in as informed a way as possible, and having a partner that, that helps you be so, is fantastic, and it's a real game changer.

[00:21:16] Daniel Weiner: No, I totally agree. That's, like, my hot take opinion is the work doesn't matter, and what I mean by that is, of course, the work matters, but you don't get to do any of the work if you're not really good at the relationship, the, the pitch, you know, making somebody trust you via capabilities and all that sort of stuff. So, the work of, the work is the second part of it.

[00:21:36] Jennifer Chasteen: I agree. 

[00:21:37] Daniel Weiner: With the nuance in your business and just marketing in general, what are you most bullish on and excited about in the space at the moment, you know, there's NFTs and all of that stuff going on, Web3's very hot word these days. You just got back from an innovation conference, events are back, it seems. What are you most excited about? 

[00:21:55] Jennifer Chasteen: So, it's interesting, you know, I'm in a space of more of the fundamentals right now, so, you know, some of the shinier objects, I should say, don't necessarily, really float me right now because it's just like, that's not how I'm thinking about my business, I mean, it's, it's cool, but it's just not how I'm thinking about my business.

[00:22:14] But I said to my colleagues last week, you know, having not attended an event in forever, I was just like, "I'm stupidly excited to be here with you today" because, you know, the idea of being back at real events, networking with real people is great. And it was, it really filled my, filled my tank last week.

[00:22:36] So, I'll lean on that for the purposes of our, of our chat here because, you know, some of the, some of the more leading edge tech is just, it's not where I'm at right now. 

[00:22:45] Daniel Weiner: I'm with you. Keeps me, uh, it makes me exhausted reading it, there's just too much, that's why I think is so hard. 

[00:22:52] Jennifer Chasteen: Then it creates anxiety of like, "Oh my gosh, I gotta get in on this." And, you know, no, actually, you really don't, not right now.

[00:22:58] Daniel Weiner: Yeah. I, I agree with you. I see so many people, like, when something new comes out or a new network or platform and stuff, like, everybody fox, I'm like, "Just, you don't have to be everywhere." I just find it hard to believe when I see some of the brands participating in some of that, but that, maybe that's not, I mean, that's why I'm not a CMO, you know?

[00:23:14] Jennifer Chasteen: I mean, you know, I am a bit of a, an observationalist, right? Like, I am paying attention, I am doing a ton of reading about it, I am watching, I'm, I'm learning, and I'm educating myself, but at the same time, I'm also thinking about, you know, what are my filters for my near-mid and ultimately long-term plan, and I'll put a pin in it again and, you know, come back to it, you know, if it's, if it's not, if it's not hitting the mark right now.

[00:23:45] What keeps you up at night from a marketing and business standpoint?

[00:23:49] Jennifer Chasteen: So, you know, it's interesting, in, you know, talking to my broader franchise marketing contingent there, no matter the business, we all sort of share one similar challenge, and that is wage and labor impacts, right? Really boring stuff, but it's legitimate, and in my line of business especially, when you're entrusting the care of your loved one in their home, you wanna know that you have a really quality person coming into that home and providing that care.

[00:24:19] Caregivers are hourly workers and, you know, the demand shows no sign of abating in terms of for the services. And so, having those qualified caregivers, you know, hiring them, retaining them is super important. And so, I would say, for the first time in my brands, not only being the provider of choice but being the employer of choice is really an important area of marketing.

[00:24:46] Jennifer Chasteen: And, and, you know, our, our marketing plan is we have to, we have to be able to appeal to employees in addition to consumers.

[00:24:55] Daniel Weiner: That's tough. I don't, and the, uh, that's a lot, that would keep me up at, I've got plenty that keeps me up at night, I feel like that would keep me up at night even more. That's the, uh, that was the final marketing-related question.

[00:25:06] We'll do a little, uh, little rapid fire here on some fun ones before we end here. What was your very first job? Like, as a teenager or college or whenever you had your first job?

[00:25:17] Jennifer Chasteen: So, true story, and I think that this is hilarious because it ended up being, like, what I did my entire career is I worked in the food service or dietary department of a nursing home. I'm not kidding.

[00:25:30] Daniel Weiner: You, you're full circle. 

[00:25:32] Jennifer Chasteen: I'm full circle, uh, you know, I was chef's helper in the kitchen and I, you know, prepared the trays and did all the things. And so, I just think that that's so funny. It's just the combination of food and care.

[00:25:45] Daniel Weiner: I was gonna say, normally, my follow-up question is, do you think that that prepares you for what you're doing now in any capacity? And I'm assuming the answer is, "Yeah, I've been waiting for this moment my entire."

[00:25:55] Jennifer Chasteen: My entire life. No, you know, I, of course, I, I've, you know, I've worked in and eaten in a lot of restaurants over my career, so, you know, everybody's gotta eat. 

[00:26:04] Daniel Weiner: Is it weird? I, this just popped in my head. Is it weird? Maybe not weird is the right word. Is it just an interesting thing to be marketing something that is typically like, you know, not the most fun, um, experience of someone else and stuff like that. How do you guys approach that? Like, the, um, you know, just being careful with what you say and, like, all that sort of stuff with, like, the business goals. Is that something that comes up plenty?

[00:26:26] Jennifer Chasteen: Yeah, 'cause it is interesting because, you know, people are contacting us because they need help now, right? You know, mom's had a stroke, dad is getting released from the hospital, and we don't have, you know, anybody to, to help 'em out with things around the house.

[00:26:43] And he, you know, he's not ready to care for himself while he recovers, you know? So, it literally is, you know, the need is primarily driven by a life event of some kind, right? And so, that said, you know, it's rather acute in that moment, and it's not a joyce occasion, it's a stressful occasion.

[00:27:03] And so, I think that it goes back to, you know, sort of your, your, you know, your DNA as a brand and, you know, for us it's all about providing that sort of sense of ease as people are navigating, you know, what can be a very complicated situation. And so, we tend to be aspirational in our perspective in that, the care being the primary, and really leaning into the confidence that you can have knowing that your loved one is, you know, going to be in good hands and the piece of mind that that affords you.

[00:27:42] You know, again, as you navigate a really complicated scenario, most likely. So, we try and be joyful in that approach, um, because I don't think being modeling about it is really gonna, you know, have anybody feeling better, you know, but the realities are the reality. And not sugarcoating it, but, but definitely leaning into the more aspirational side of, of how you're going to feel from our care.

[00:28:09] Daniel Weiner: Sure. I normally ask, would your death row meal be? But I've been told from my last interviewee that's a morbid way of saying it. So, I assume no one would ever be on death row, but what would your last meal be if you had to pick? 

[00:28:20] Jennifer Chasteen: Well, you know, having had, you know, again, 20-plus years in food, including, like, all the innovation and products and all that great stuff, I don't know if I can choose, I gotta tell you, it probably involves sushi, really, really, really good sushi. And then, I would probably accompany it with some french fries and with some ice cream, so.

[00:28:43] Daniel Weiner: Su, sushi, french fries and ice cream. That may be the best answer we've gotten so far here. 

[00:28:48] Jennifer Chasteen: So, yeah.

[00:28:50] Daniel Weiner: I would, I think that might be mine as well. Sushi, I'd throw in sushi. 

[00:28:53] Jennifer Chasteen: I mean, like, you know, I have a, I have a rule, you know, when I'm on vacation with my kids, I like, we have to have french fries or ice cream every day because 

[00:29:03] Daniel Weiner: I have to have ice cream literally every day, I'm not kidding, I 

[00:29:05] Jennifer Chasteen: Gotta live, gotta live, gotta live, man. 

[00:29:08] Daniel Weiner: I have ice cream every night, I'm being serious, it tells my body, like, "We're done for the day, like, just have this ice cream."

[00:29:13] Jennifer Chasteen: Exactly. That is like the ritual, man. 

[00:29:16] Daniel Weiner: Um, what's, yeah, and then the final question. Who's someone who inspires you? 

[00:29:19] Jennifer Chasteen: I'm really a pain in the ass today, Daniel. 

[00:29:23] Daniel Weiner: I was gonna say, you don't have any answers for me. What's going on? 

[00:29:24] Jennifer Chasteen: I have no answers for you. I'm, 

[00:29:26] Daniel Weiner: You wanna just go back talking some shit? Tell me some more negative agency stories. 

[00:29:31] Jennifer Chasteen: I'm dodging and weaving you.

[00:29:32] Daniel Weiner: I was gonna say, this is very politically correct episode. 

[00:29:35] Jennifer Chasteen: You're being, why am I being so complicated? But no. So, here's the deal, like, it's not so much individuals, right? Like, I'm, I'm an insanely curious person. I read, I follow, I, you know, to me, I'm always, like, anything about disruption, anything about, you know, people doing things differently, and solving problems we didn't know we had, but I don't know, I just feel, like, the world has become such that no one, figure can, can be.

[00:30:15] Daniel Weiner: Short inspiration.

[00:30:17] Jennifer Chasteen: Yeah, I, I just, I, I don't feel that, I would rather learn about something, to be quite honest. 

[00:30:22] Daniel Weiner: Okay. Totally fair. You've been my, you've been my cagiest guest so far. That's a real challenge, real challenge for me, you know? 

[00:30:29] Jennifer Chasteen: So, you know, do over.

[00:30:32] Daniel Weiner: Yeah, let's just scrap, let's just scrap the whole thing and, uh, we can just start over, I'll just start, I'll ask you all the same questions and force you to answer, but no, this was wonderful and super insightful, regardless. Uh, where is the best spot for all of the people to give you these unwanted sales pitches and, uh, cold calls, I assume LinkedIn is the best spot to find you if somebody wanted to.

[00:30:52] Jennifer Chasteen: I mean, like, let's face it. Just, just do a little homework. 

[00:30:55] Daniel Weiner: We know all the same people, I, I'm fully involved now. 

[00:30:58] Jennifer Chasteen: I know, I know. And so, like, the thing of it is, is, is just like, Hey, you know, I know Daniel, I know, you know, so and so. I see that you're connected with some such and such."

[00:31:08] Daniel Weiner: Don't, don't, don't say that I want, but I don't want people using my good name to, to slide into your DMs, you know, they can read the....

[00:31:16] Jennifer Chasteen: And then rat me out. 

[00:31:18] Daniel Weiner: I was gonna say, if you're listening to this reference, someone, just reference the podcast. I'm giving everybody an easy in, I heard you on the podcast, and I wanna sell you something that's the easiest, uh, the easiest thing.

[00:31:26] Jennifer Chasteen: Right, right. 

[00:31:27] Daniel Weiner: But no, this was awesome. Thank you so much for joining, and yeah, if you think of anybody inspirational, I want to hear it. 

[00:31:35] Jennifer Chasteen: It's you. It's all you. 

[00:31:37] Daniel Weiner: Oh, that's perfect. Let's go with that. I will talk to you soon. Thank you. 

[00:31:41] Jennifer Chasteen: So, yeah.