You Should Talk To
YouShouldTalkTo is a podcast for busy marketing leaders who are looking for support and tips on getting sh*t done. In each episode, Daniel Weiner interviews marketing leaders and discusses their experience, successes, and failures around hiring agencies. Daniel helps uncover the challenges with successfully integrating internal and external resources, and pinpoints effective ways to find and choose the right agency partner.
Episodes
50 episodes
T.R. Wilhoit -- VP, E-Commerce at Case•Mate, The Internet is Exhausting
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with T.R. Wilhoit, VP of ECommerce at Case-Mate. The internet is now a huge part of our lives and that means it’s a huge part of ecommerce. We not only have to keep up with t...
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Season 1
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Episode 50
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42:27
Joe Artime, VP of Marketing at Moe's Southwest Grill
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Joe Artime, VP of Marketing at Moe's Southwest Grill. As a VP, Joe knows that his job is all about finding the right balance between two extremes in order to get the job do...
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Season 1
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Episode 49
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37:51
Mark Huber, VP of Marketing at UserEvidence
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Mark Huber, VP of Marketing at UserEvidence. Trusting your gut has been a recurring theme in this podcast and Mark’s episode is no different. No matter how good the numb...
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Season 1
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Episode 48
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22:47
Steph Hoppe, Vice President Omnichannel Marketing at Casey's
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Steph Hoppe, the Vice President Omnichannel Marketing at Casey's. Casey’s is a well-known Midwest giant and they are currently launching a brand new coffee venture. Steph a...
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Season 1
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Episode 47
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27:23
Kimberly Bean, VP of Integrated Marketing + Menu Strategy at Papa Johns on Pizza + Innovation
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Kimberly Bean, the VP of Integrated Marketing + Menu Strategy at Papa Johns. Kimberly has had an unconventional career path, having worked in operations before pivoting ...
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Season 1
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Episode 46
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41:38
Jennifer Hopkins, SVP of Marketing at Sonar -- But, what if it was YOUR money???
In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with this week’s guest Jennifer Hopkins, the SVP of Marketing at Sonar. Jennifer is a powerhouse in the marketing industry and has personally witnessed how much the industry ...
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Season 1
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Episode 45
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35:45
Nicolle DuBose, CMO at Playa Bowls
In this episode of "YouShouldTalkTo," host Daniel Weiner chats with Nicolle DuBose, CMO of Playa Bowls. Nicolle has an incredible wealth of industry knowledge and joined us this week to shed light on the importance of staying connected with ...
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Season 1
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Episode 44
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36:21
Jessica Garrett, CMO at Zone & Co.
In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)Jessica hired an agency to bu...
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Season 1
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Episode 43
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40:33
Kimberly Morales, Senior Director of Brand Marketing at Miller's Ale House
In this episode, Kim Morales, Senior Director of Brand Marketing at Miller's Ale House, joins our host Daniel Weiner. Kim shares some advice for agency owners, her thoughts on in-person vs remote work, and insight into the future of Ti...
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Season 1
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Episode 42
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39:20
Rachel Layton Smith -- VP of Marketing at Sky Zone
In this episode, Rachel Smith, VP of Marketing at Sky Zone, joins our host Daniel Weiner. Rachel shares insights from her journey from being a radio host to her current role in marketing, reflects on changes in consumer behavior throughout her ...
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Season 1
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Episode 41
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52:41
Brandy Blackwell, VP of Marketing at Another Broken Egg. Loyalty + Brunch.
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Brandy Blackwell, VP of Marketing at the Another Broken Egg Cafe. Brandy is a strategic powerhouse all about optimizing her marketing strategy in 2024 and beyond.
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Season 1
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Episode 40
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40:38
Erin Levzow, CMO at Museum of Ice Cream -- Prepare to be Spontaneous
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Erin Levzow, CMO of the Museum of Ice Cream. Erin shares all the ins and outs of being a CMO for a company that sells joy. Erin says that one of her favorite things ab...
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Season 1
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Episode 39
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29:43
Monica Fleury, CMO of 100 Coconuts -- Agencies are (Coco)nuts...sometimes, brands, too.
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Monica Fleury, CMO of 100 Coconuts. Monica tells us all about the changes coming to the marketing industry. She’s provided profound insights into the ever-evolving landscape of ma...
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Season 1
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Episode 38
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39:36
Kacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She share...
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Season 1
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Episode 37
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36:31
Helen Piña, VP of Marketing at White Cup on THE BEST DAMN RFP PROCESS THERE EVER WAS!
In this episode of You Should Talk To, host Daniel Weiner sits down with Helen Piña, the VP of Marketing at White Cup. Helen dives deep into the world of CRM solutions tailored specifically for distributors. She emphasizes the significance o...
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Season 1
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Episode 36
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34:44
Jami Horowitz -- VP of Marketing at Surcheros on earning the right to have some fun in marketing
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Jami Horowitz, the VP of Marketing at Surcheros. Jami emphasizes the importance of prioritizing needs when seeking partnerships and offers insights into the evolv...
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Season 1
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Episode 35
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36:42
Robert Berris -- CIO at Brightwell, on RFP's and Innovation
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Robert Berris, the Chief Innovation Officer at Brightwell. They cut through the noise and get real about the challenges and opportunities in innovation. Berris brings a fresh take...
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Season 1
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Episode 34
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55:59
Matthew Kobach - VP of Marketing at Slice, on Pizza, Passion, and the rise of the creator/influencer
In the latest episode of YouShouldTalkTo, host Daniel Weiner engages with Matt Kobach, the VP of Marketing at Slice. Matt demystifies Slice, highlighting its distinctiveness from other delivery giants like Uber Eats and DoorDash. He emphasizes ...
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Season 1
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Episode 33
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52:46
Jason Moskal, SVP of Marketing at Randstad on the importance of diversity of thought and experience in marketing
In the latest episode of YouShouldTalkTo, Daniel Weiner sits down with Jason Moskal, the SVP of Marketing at Randstad. Jason dives deep into the evolving landscape of consumer sentiment. He sheds light on how many brands, despite their efforts,...
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Season 1
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Episode 32
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53:45
Jeff Perkins, CMO at Greenlight Guru on 'not sucking at marketing'
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Jeff Perkins, the CMO of Greenlight Guru. Jeff shares his unique insights on the role of specialized agencies in marketing. He advocates for their use in specific tasks but als...
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Season 1
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Episode 31
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1:07:36
Tom Spaven, VP of Marketing at Goodwipes on the return to brand building
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Tom Spaven, VP of Marketing at goodwipes. Tom shares his candid perspective on the marketing industry, asserting that everyone is essentially "winging it" due to the const...
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Season 1
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Episode 30
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46:39
Kaylin Durham -- Chief Marketing & Digital Officer at Aaron's + BrandsMart USA
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Kaylin Durham, Chief Marketing & Digital Officer of Aaron's and BrandsMart USA. Kaylin shares her journey from being an "agency rat" to leading marketing for two major br...
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Season 1
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Episode 29
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42:34
Tara Robertson, CMO of Bitly, on Effective Marketing and Embracing AI
In this episode, we dive into a rich discussion with marketing maven, Tara Robertson, exploring the landscape of modern marketing. Tara shares her insights on the importance of customer research, asserting that understanding your customer's pai...
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52:37
Jamie Walker, EVP of Marketing at Keyfactor on Navigating Agency Challenges
In this episode, host Daniel Weiner invites Jamie Walker, EVP, Marketing of Keyfactor, to discuss the journey and success of her digital marketing agency. Jamie shares her experiences on how Keyfactor has thrived in a competitive market and emp...
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Season 1
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Episode 27
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51:08
Bryan Law, CMO of ZoomInfo on developing a successful client <> agency relationship
Developing a successful client-agency relationship takes time and dedication, and it requires open communication, transparency, and mutual trust. But above all, a client-agency partnership is a two-way street. In this episode of the...
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Season 1
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Episode 26
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50:11