In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)

Jessica hired an agency to build a whole new website for her company, and when they ignored their own mistakes, they expected her to pay for it! Nowadays, Jessica has had more experience asking her colleagues for recommendations when it comes to hiring an agency. And every single time she asks, there’s always someone willing to hop on a call and give their review. Her message, which Daniel co-signed, to all agencies is that your relationships with your clients are as important as your work. And this week we’re diving into how to maintain those relationships and how not to.  

The two also talked about how to get ahead in the marketing industry. Jessica shares that she believes that getting back to marketing basics will cut through the noise. There is so much newness in the marketing world, new platforms and tools, that makes the industry too saturated. Going back to the fundamentals of marketing will give your team a tried and true strategy to speak directly with your customers. 

Jessica also believes that now is the perfect time to hire an amazing team. Her team of three has grown to a team of ten, with the help of her good friend Daniel Weiner and YouShouldTalkTo. With our help, Jessica has been able to meet some incredible people. She advises CMOs to bet on people over tactics, that’s where you’ll see the most results. 

Check out this week’s episode to hear more about Jessica Garrett’s dos and don’ts for maintaining amazing relationships with agencies and how to build the best team possible.

Guest-at-a-Glance

💡 Name: Jessica Garrett

💡What they do: Chief Marketing Officer

💡Company: Zone & Co.

💡Noteworthy: You don’t bet on tactics anymore. You bet on people.

💡 Where to find them: LinkedIn

Key Insights

Don’t listen to Hubspot “Partners”

Jessica Garrett, Chief Marketing Officer for Zone & Co., shares that the best advice she ever got was in person. Not every LinkedIn and Hubspot expert is actually an expert. Did you know that you can pay to be considered a top-tier Hubspot partner? Sometimes the answer you’re looking for lies within the person sitting next to you in a conference. 

Bet on Your People

It’s not all about algorithms and strategy. Sometimes the best work comes from your best people. Jessica Garrett says it’s the perfect time to hire an amazing team, especially if you’re taking recommendations from YouShouldTalkTo. 

The Dos and Don’ts of Relationships 

If your agency makes a mistake, don’t make your clients pay for it. Try to make the relationship as easygoing as possible. And we don’t mean the minor things. We mean taking two months to ignore our emails and then charging the client to clean up your mess.