You Should Talk To
YouShouldTalkTo is a podcast for busy marketing leaders who are looking for support and tips on getting sh*t done. In each episode, Daniel Weiner interviews marketing leaders and discusses their experience, successes, and failures around hiring agencies. Daniel helps uncover the challenges with successfully integrating internal and external resources, and pinpoints effective ways to find and choose the right agency partner.
Episodes
69 episodes
Nicolle DuBose, CMO at Playa Bowls
In this episode of "YouShouldTalkTo," host Daniel Weiner chats with Nicolle DuBose, CMO of Playa Bowls. Nicolle has an incredible wealth of industry knowledge and joined us this week to shed light on the importance of staying connected with ...
Jessica Garrett, CMO at Zone & Co.
In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)Jessica hired an agency to bu...
Kimberly Morales, Senior Director of Brand Marketing at Miller's Ale House
In this episode, Kim Morales, Senior Director of Brand Marketing at Miller's Ale House, joins our host Daniel Weiner. Kim shares some advice for agency owners, her thoughts on in-person vs remote work, and insight into the future of Ti...
Rachel Layton Smith -- VP of Marketing at Sky Zone
In this episode, Rachel Smith, VP of Marketing at Sky Zone, joins our host Daniel Weiner. Rachel shares insights from her journey from being a radio host to her current role in marketing, reflects on changes in consumer behavior throughout her ...
Brandy Blackwell, VP of Marketing at Another Broken Egg. Loyalty + Brunch.
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Brandy Blackwell, VP of Marketing at the Another Broken Egg Cafe. Brandy is a strategic powerhouse all about optimizing her marketing strategy in 2024 and beyond.
Erin Levzow, CMO at Museum of Ice Cream -- Prepare to be Spontaneous
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Erin Levzow, CMO of the Museum of Ice Cream. Erin shares all the ins and outs of being a CMO for a company that sells joy. Erin says that one of her favorite things ab...
Monica Fleury, CMO of 100 Coconuts -- Agencies are (Coco)nuts...sometimes, brands, too.
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Monica Fleury, CMO of 100 Coconuts. Monica tells us all about the changes coming to the marketing industry. She’s provided profound insights into the ever-evolving landscape of ma...
Kacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She share...
Helen Piña, VP of Marketing at White Cup on THE BEST DAMN RFP PROCESS THERE EVER WAS!
In this episode of You Should Talk To, host Daniel Weiner sits down with Helen Piña, the VP of Marketing at White Cup. Helen dives deep into the world of CRM solutions tailored specifically for distributors. She emphasizes the significance o...
Jami Horowitz -- VP of Marketing at Surcheros on earning the right to have some fun in marketing
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Jami Horowitz, the VP of Marketing at Surcheros. Jami emphasizes the importance of prioritizing needs when seeking partnerships and offers insights into the evolv...
Robert Berris -- CIO at Brightwell, on RFP's and Innovation
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Robert Berris, the Chief Innovation Officer at Brightwell. They cut through the noise and get real about the challenges and opportunities in innovation. Berris brings a fresh take...
Matthew Kobach - VP of Marketing at Slice, on Pizza, Passion, and the rise of the creator/influencer
In the latest episode of YouShouldTalkTo, host Daniel Weiner engages with Matt Kobach, the VP of Marketing at Slice. Matt demystifies Slice, highlighting its distinctiveness from other delivery giants like Uber Eats and DoorDash. He emphasizes ...
Jason Moskal, SVP of Marketing at Randstad on the importance of diversity of thought and experience in marketing
In the latest episode of YouShouldTalkTo, Daniel Weiner sits down with Jason Moskal, the SVP of Marketing at Randstad. Jason dives deep into the evolving landscape of consumer sentiment. He sheds light on how many brands, despite their efforts,...
Jeff Perkins, CMO at Greenlight Guru on 'not sucking at marketing'
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Jeff Perkins, the CMO of Greenlight Guru. Jeff shares his unique insights on the role of specialized agencies in marketing. He advocates for their use in specific tasks but als...
Tom Spaven, VP of Marketing at Goodwipes on the return to brand building
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Tom Spaven, VP of Marketing at goodwipes. Tom shares his candid perspective on the marketing industry, asserting that everyone is essentially "winging it" due to the const...
Kaylin Durham -- Chief Marketing & Digital Officer at Aaron's + BrandsMart USA
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Kaylin Durham, Chief Marketing & Digital Officer of Aaron's and BrandsMart USA. Kaylin shares her journey from being an "agency rat" to leading marketing for two major br...
Tara Robertson, CMO of Bitly, on Effective Marketing and Embracing AI
In this episode, we dive into a rich discussion with marketing maven, Tara Robertson, exploring the landscape of modern marketing. Tara shares her insights on the importance of customer research, asserting that understanding your customer's pai...
Jamie Walker, EVP of Marketing at Keyfactor on Navigating Agency Challenges
In this episode, host Daniel Weiner invites Jamie Walker, EVP, Marketing of Keyfactor, to discuss the journey and success of her digital marketing agency. Jamie shares her experiences on how Keyfactor has thrived in a competitive market and emp...
Bryan Law, CMO of ZoomInfo on developing a successful client <> agency relationship
Developing a successful client-agency relationship takes time and dedication, and it requires open communication, transparency, and mutual trust. But above all, a client-agency partnership is a two-way street. In this episode of the...
Ashley Remstad, VP of Marketing at Homebot
Too many clients report negative experiences with external agencies. And whether that's because of communication hurdles or poor quality of work, agencies often get a bad reputation. But do all of them deserve to get a bad reputation? <...
Kathy Neumann -- CMO at Rent.
In this episode of YouShouldTalkTo, Kathy Neumann, CMO of Rent, explains why it is important to test before pulling back the budget, even during hard times. Kathy and our host Daniel Weiner get into the benefits of digital to brands and cons...
Ivonne Kinser, VP of Marketing + Innovation -- Avocados from Mexico
In this episode of YouShouldTalkTo, Ivonne Kinser, the VP of Marketing and Innovation at Avocados From Mexico, explains why the Metaverse doesn't work for all brands and gets into the differences between the culture of a brand and the culture o...
Kyle Lacy, CMO at Jellyfish
The CMO leads brand management, marketing communications, market research, product marketing, distribution channel management, pricing, customer success, and customer service and manages the marketing team. And one of the primary responsibiliti...
Sergio Pérez -- Senior Director of Omnichannel at Bojangles
Agencies are only as good as the directions you give them, and client-agency relationships are much more likely to succeed if you set clear expectations and ground rules from the beginning. However, at the same time, you should also give your a...
Natalie Cunningham -- CMO at Terminus
Your relationship with an external vendor is not particularly different from a relationship with your employee. You expect high-quality work, respect, and honesty from both parties. But when it comes to client-agency relationships, the lack of ...