You Should Talk To
YouShouldTalkTo is a podcast for busy marketing leaders who are looking for support and tips on getting sh*t done. In each episode, Daniel Weiner interviews marketing leaders and discusses their experience, successes, and failures around hiring agencies. Daniel helps uncover the challenges with successfully integrating internal and external resources, and pinpoints effective ways to find and choose the right agency partner.
Episodes
69 episodes
Casey Terrell -- CMO of Krystal
Finding a good agency partner is not an easy task, and there are many critical factors to consider when picking out a new vendor — from trust and honesty to quality of work and accountability. But in the end, it's your relationship with the age...
Mario Paganini -- VP of Marketing at Stord
Episode SummaryFinding a reliable and trustworthy agency is never easy, and many different factors go into picking the best external vendor for your business. However, sharing the same values with your agency should be at the top of ...
Olga Andrienko -- VP of Brand Marketing at Semrush
In this episode of YouShouldTalkTo, our host Daniel Weiner welcomes Olga Andrienko, the VP of Brand Marketing at Semrush. Olga and Daniel get into the concept of gated content and the importance of agencies. They discuss building a brand, build...
Drew Brucker -- VP of Growth at Lasso
It's not uncommon for marketing agencies to present their offer as one of a kind. But, in reality, it doesn’t always work like that, as they often come across a client whose expectations they cannot meet. Therefore, the key to success lies in h...
David Manders Jr. -- WaterCraft Advertising Supervisor at Yamaha Motor Corporation, USA
Increasingly, businesses are seeing the benefits of partnering with a good marketing agency. But only some are open to suggestions or allow the agency to take the lead. Of course, as a client, you will have the final say, but encouraging open c...
Jason Schulweis -- former EVP, Brand Partnerships + Creative Studio at Morning Brew
Brands cannot achieve everything alone, so their external agency partners are essential. And agencies could provide brands with more creativity, better design, decisive leadership, technical capabilities, etc.But for a success...
Kammie Kasten -- Director of Marketing at FireRock Building Materials
Branding decides how your audience feels about your company. A great promotion or marketing campaign may be enough to get a new customer through the door, but how that customer thinks about the brand determines whether or not they'll return. An...
Tori Barlow -- VP of Marketing at Allbound
A good agency partner is often hard to find, and if you want to make your client-agency partnership work, you need to look for expertise and professionalism. But it's not only about the quality of work; it's also about the client-agency experie...
Hedy Payghambari -- Head of Digital Growth at Blaze Pizza
A successful client-agency is based on mutual communication and trust, but there are so many other factors, like proactiveness and creativity, that go into a successful client-agency collaboration. However, at the end of the day, the agency you...
Leigh Chesley, Chief Customer Officer at Longbow Advantage: From VP to C-Suite
Every company aims for a good reputation and puts a lot of effort into creating it. The same is the case with marketing agencies. But, it's a matter of luck to find one agency that can close every gap. Therefore, asking for recommendations is t...
Allison Sparks, Head of Marketing at Shameless Pets -- Learning How Your Community Can Help You Find a Good Agency
Episode SummaryThe client-agency relationship is a two-way street, and many factors go into building a strong relationship with an external agency. But mutual trust is critical; so, prioritize trust and transparency over ...
Jennifer Chasteen, CMO at Synergy HomeCare -- How to Make Your Agency Experience Smooth and Successful
Not all client-agency relationships work out. And if you've ever worked with an external agency, you know that there's a lot that goes into building a successful partnership.But transparent communication is one of the most crit...
Jodi Lebow, Director of Marketing, Global Demand Center at Hexagon -- How to Make an Agency Feel Like a Part of Your Team
Finding an external vendor is not an easy task, and you have to dig deep to find someone who truly meets your expectations.But there are many different types of agencies and approaches to choose from; so, how do you choose the right one ...
Kathleen Booth, SVP of Marketing at Pavilion -- Community is the new Google
Community is very important, and as our guest aptly puts it, communities are the new Google.Therefore, as a business, if you want to be known within a community, you have to build a strong brand for yourself.In th...
Becky McLaughlin of WithMe, Inc. -- How to Build a Good Client-Agency Relationship
When a company is looking to outsource work, it aims for a top-quality agency employing first-class professionals. But alongside quality work, mutual respect and trust turn a one-time collaboration into a long-term partnership....
Alan Magee, VP of Marketing at Empire Portfolio Group -- How to Choose the Right Agency
According to Alan Magee, VP of Marketing at Empire Portfolio Group, big brands will always need general agencies, but most smaller, mid-sized brands are looking for partners who are experts in their niche.In this episode of You...
Bulbul Hooda, CMO of Vella Bio – How to Hire the Right Agency for Your Business
Working with an agency is a huge time-saver as it allows you to focus on your expertise instead of jumping through hoops to do everything by yourself.But it takes patience to find the right agency to join forces with. In this e...
How to Build a Successful Relationship With an Agency – Nicole Wojno Smith of Tackle
To be successful in any industry, you need people, processes, and tools. But not all companies, especially at the beginning, have enough resources to do everything in-house. Therefore, they turn to agencies and freelancers to help them fill ...
Cristy Garcia, CMO of impact.com: Three Key Ingredients of a Successful Partnership: Authenticity, Shared Goals, and Communication...
Episode SummaryCollaboration between a company and a creative agency or a freelancer is inevitable these days. But finding a high-quality and trustworthy agency or an individual can be challenging. Thus, it is critical for any bu...